In an ideal world, Microsoft would like to have the word “Bing” become synonymous with online search instead of “Google”. But we can’t always get what we want in life, and Fast Company reports that Microsoft has acknowledged that its efforts to turn Bing into a verb have been spectacular failures. In fact, Microsoft’s attempt to match Google’s search branding power have gone so poorly that even its own employees have given up using Bing as a verb in casual conversations. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.