Last year, when Apple introduced the iPhone 4s — a visual clone of the 16-month-old iPhone 4 — a lot of people yawned. “Brilliant” pundits were quick to criticize . It was more of the same, not very new and would surely herald the end of Apple’s leadership in the smartphone market. Sure, it had the Siri voice assistant but she didn’t do very much, didn’t understand very much, and eventually became a source of parody almost as much as utility. Apple would then go on to sell a record 37 million iPhones in the subsequent quarter, earning $13 billion on more than $46 billion in revenues. Read the full story at Forbes.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.