Last year, when Apple introduced the iPhone 4s — a visual clone of the 16-month-old iPhone 4 — a lot of people yawned. “Brilliant” pundits were quick to criticize . It was more of the same, not very new and would surely herald the end of Apple’s leadership in the smartphone market. Sure, it had the Siri voice assistant but she didn’t do very much, didn’t understand very much, and eventually became a source of parody almost as much as utility. Apple would then go on to sell a record 37 million iPhones in the subsequent quarter, earning $13 billion on more than $46 billion in revenues. Read the full story at Forbes.