Apple CEO Tim Cook called Google out as an alternative to those dissatisfied with Apple’s Maps app earlier on Friday. Now, Google has taken the opportunity to outline the steps that it takes to add the Google Maps web app to your iOS device’s home screen. The procedure is a simple one and has existed in iOS for a very long time. What is interesting about this is the timing. Google could have posted this on its official Google+ page at any time during the week, but it only did so after Tim Cook mentioned using the Google Maps web app in his apology letter this morning. Read the full story at The Next Web.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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