Facebook has announced something more important than you may realize: Facebook Gifts, and it’s happening just as we predicted. Facebook’s $80 million+ post-IPO acquisition of Karma was enough to raise questions as to what would happen next, considering that Facebook made it clear that this was not merely a talent acquisition. Now, the future of the Facebook may change. Long-term users will remember that Facebook has tried to launch gifts in the past, but only with essentially worthless, digital goods. Read the full story at The Next Web.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.