Apple partner says new Maps app in iOS 6 is terrible

Apple Maps
Apple Maps
Apple Maps

In the latest version of Apple’s mobile operating system, the company has replaced Google Maps with its own service. Initial previews of the feature were critical and most agreed that Apple had a long way to go if it was looking to dethrone Google. Business Insider spoke with Waze CEO Noam Bardin about the iPhone’s new turn-by-turn directions, and the executive offered little praise. Waze, along with TomTom and some other companies, provides traffic information for the new mapping service, although Bardin’s comments suggest that Apple is relying predominantly on TomTom. Read the full story at Boy Genius Report.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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