Yahoo Inc named veteran executive Kathy Savitt its chief marketing officer on Monday in the latest move by new CEO Marissa Mayer to overhaul her top leadership team. Savitt, a former marketing executive at Amazon.com and American Eagle Outfitters, most recently founded Lockerz, a social commerce website that let online shoppers share links to clothing and accessory deals. In a shock move, Mayer, 37, took the reins as Yahoo CEO in July after spending more than a decade as a high-profile employee at rival Google Inc. Read the full story at Reuters.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.