What does Apple REALLY want from Samsung?

Apple vs. Samsung
Apple vs. Samsung
Apple vs. Samsung

Answer: One-hundred percent of all profits gained from Sammy’s smartphones and injunction barring sales of future models. Is that clear enough for you? Because it might not be from the stilted news stories about the Apple-Samsung trial under way here in California. Apple feels entitled to everything. That’s how highly the company’s top-brass thinks about their intellectual property and how little they do about Samsung’s. Instead of reading about how much Apple demands, blogs and news reports focus on the puny 2.4 percent per phone Samsung asks Apple for so-called essential patents or the extent of copying as told by the fruit-logo company. Read the full story at Beta News.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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