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Bummed that your wireless provider kicked you off your unlimited data plan? T-mobile’s got your back. In an effort to keep up with AT&T, Verizon and Sprint number four T-mobile has brought back its previously discontinued unlimited data plan. Of the big three carriers, Sprint is the only one that still offers unlimited data. Data can be a bit of a conundrum for providers who want their customers to be happy. Too much data use can clog networks, so unlimited data plans have fallen out of style. But now more than ever, customers have at least one device that eats up data. T-mobile’s plan will be available starting September 5 and will cost $30 a month when added to a regular plan and only $20 a month when added to one of its value plans. You’re out of luck if you were planning on using your phone as a mobile hotspot though – tethering will only be allowed on limited data plans.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.