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Hotmail may become cool again and no, we haven’t gone back to 1999. Microsoft has unveiled Outlook.com, a new email service that will eventually be the home of all current Hotmail users. The product was clearly designed to compete with Gmail, with a simple, easy to use interface. If you’re a Microsoft user, the new Outlook integrates with some already exiting products. For example, if you use Skydrive, Microsoft’s cloud sharing service, you can upload a file from an email to share with another user. Sharing through Skydrive rather than email takes up less space in the inbox, but is now just as easy as attaching a file. Skype integration is coming as well, just in time to compete with Google Hangouts, which was recently added to Gmail. Also, when you receive a file that can be opened in Microsoft Office, you’re given to option to open it in Office Web Apps, jut like you’d open a file in Google Docs.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.