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Shelly talks to master manipulator Ryan Holiday, author of Trust Me, I’m Lying: Confessions of a Media Manipulator. They talk about how marketers, publicists and self-promoters control the news cycle and why this should scare you. (Hint: It’s all about page views and ad revenues.) Holiday gives tips on how you can “game the system”, why sometimes you shouldn’t and the ultimate consequences of being a media manipulator.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.