Mitt Romney’s campaign has officially become the first political campaign to buy a trending topic on Twitter. There are several ways you could look at this: 1. Romney 2012 fears that, come Thursday night—which is the last night of the RNC and when the trending topic is set to go live—the GOP nom’s campaign will still need an added boost to achieve social relevancy. 2. Mitt Romney is patently unaware of how trends work—which is organically, not by the dollar. 3. Mitt Romney really likes Twitter and wants to set a trending topic precedent in his bid to become president. Read the full story at Gizmodo.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.