Kinect
Kinect
Kinect

Microsoft’s innovative Kinect accessory has made the leap from video games to robots and even 3-D human holograms. Now it’s being used to sell cars that don’t yet exist. Nissan needed to find a way let potential buyers see its 2013 Pathfinder, but it didn’t have the actual cars in showrooms or ready for auto shows. Kinect to the rescue! While seeing an actual vehicle you can touch or sit in would be ideal, I like what Nissan worked out with Microsoft. The two partnered to create an interactive, virtual reality experience using 3-D graphics of the new Pathfinder combined with voie and gesture-based controls. Read the full story at Giga OM.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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