Obama and Romney
Obama and Romney
Obama and Romney

Twitter is getting in on the social analysis game. The micro-blog will publish a daily measurement of Twitter sentiment surrounding the 2012 presidential election called the Twitter Political Index, the company announced Wednesday. The Index works like this: Every day, it scans every tweet mentioning one of the candidates and weighs it against millions of tweets posted about other topics. It then gives each candidate a sentiment score relative to all tweets — not just tweets about the other candidate. Read the full story at Mashable.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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