Frommer's
Frommer's
Frommer's

Google announced plans on Monday morning to acquire the travel publishing brand Frommer’s from John Wiley and Sons for an undisclosed sum. The deal is not yet final, but expected to close soon. The acquisition is the latest in a string of deals that appears to bolster Google’s position in the travel information sector. In September 2011, the company purchased restaurant guide Zagat, and in July 2010, picked up ITA, one of the airline industry’s most popular travel data services. Read the full story at ARS Technica.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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