Google announced plans on Monday morning to acquire the travel publishing brand Frommer’s from John Wiley and Sons for an undisclosed sum. The deal is not yet final, but expected to close soon. The acquisition is the latest in a string of deals that appears to bolster Google’s position in the travel information sector. In September 2011, the company purchased restaurant guide Zagat, and in July 2010, picked up ITA, one of the airline industry’s most popular travel data services. Read the full story at ARS Technica.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.