With 100 million mobile subscribers, Nigeria stands among leading mobile markets in the world. Its mobile content sector is quite fascinating — this is a market where $100 apps can debut at the No.3 position on Apple’s list of top iOS apps. Bible and Quran apps are a major feature of the Nigerian mobile content market. The evergreen “Message Bible” was launched globally in December 2009 at almost the same time as “Angry Birds.” While the raging avians achieved greater global success, “Message Bible” was a smash in Nigeria, recently returning again to No.15 among the top grossing iPhone apps. In the United States, the app didn’t even crack the top 600 at its peak. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.