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Yahoo has named a new CEO, its fifth in as many years. Marissa Mayer, a former top executive at Google, has taken the reins at the struggling company, whose revenue has dropped steadily over the past three years. Much has been said about her gender and current pregnancy, but there’s really only one thing that matters: how is she going to save Yahoo? Though it still has a high number of users and is the 4th visited site on the Internet, it has failed to innovate the same way that companies like Google or Facebook have, and remains without a distinct identity. Mayer was chosen for her background in engineering, user experience and product design and says she wants to focus on Yahoo’s strong franchises including, email, finance and sports. She says she also sees opportunity for big growth in its video broadband and mobile businesses. Will she succeed where so many others have failed?
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.