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According to Netflix CEO Reed Hastings, its subscribers watched more than one billion hours of programming in June. One billion hours of Netflix programming averages out to about 80 minutes per subscriber per day. Though numbers for cable networks have not been reported for last month, it’s likely that Netflix has them all beat. This marks the first time that the streaming service has performed better than traditional cable networks since it first allowed users to “watch now” in 2007. This is very good news for Netflix. In the past couple of years it has put a big push behind its instant watch service. It’s tried to brand itself as a place not just to watch your old favorites but as a place for new content too, with one original series available now and several more to come in 2013, including a series by David Fincher and new episodes of the cult favorite Arrested Development.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.