In February, Coinstar subsidiary Redbox announced a joint venture with Verizon to launch a streaming video service. Later this afternoon, we’re told, the companies will provide a bit more insight into the partnership, though details of the service are still extremely limited. Here’s what will be revealed: The service will be launched in internal alpha testing today, followed by a beta program in the coming months before the streaming service goes live later this year. It will be branded Redbox Instant by Verizon; it will combine access to physical and digital content; and the JV will be led by newly appointed CEO Shawn Strickland, who previously worked as a vice president in Verizon’s FiOS business. Read the full story at Fast Company.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.