I thought I knew all there was to know about MovieClips. If you asked me to summarize their business, I would have said, “They post short clips of premium Hollywood movies on YouTube and put some ads up next to the content.” But I would have been completely wrong. Yes, MovieClips is a Top 10 YouTube Network and the best place to watch scenes and trailers from Hollywood movies online. Yes, it’s the fastest growing network on the platform, with more than three billion video views in less than a year. Yes, it has content distribution deals with six major Hollywood studios — Fox, MGM, Paramount, Sony, Universal, and Warner Brothers. This is all true, and yet it’s also the tip of the iceberg. Read the full story at PandoDaily.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.