The Roku is a hell of a media streamer: its only real competitor is the Apple TV, but it costs half as much. No brainer. And when News Corp and British Sky Broadcasting pony up $45 million to help Roku win the streaming race, the possibilities start to seem limitless. Announcing the investment this morning, Roku explained that it will be using the cash to expand its current organization and push forward with the Roku stick which it plans to launch this fall. The stick, which packs all the features of the small box currently available, will shove straight into the back of your TV. Completely unobtrusive, and potentially brilliant. Read the full story at Gizmodo.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.