18 days after it debuted in the iOS App Store, “Amazing Alex” has dropped to No.10 on Apple’s (AAPL) paid iOS app chart and to No.99 on Apple’s list of top-grossing apps. Rovio’s new franchise launched in a blaze of publicity two weeks ago, hitting the No.1 position a mere eight hours after it became available. The developer’s original mega hit, “Angry Birds,” took more than four months to reach the top of the chart — but once it did, it stayed in the top-10 for more than two years. Yes, Rovio’s first franchise stayed in the top-10 for two years — and its second will fall out of the top-10 after just a few weeks. Read the full story at Boy Genius Report.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.