Earlier this year, Spotify rolled out a plan to get its “play” button on a host of Web sites, which let the streaming music service broaden its reach beyond Facebook. Now it’s making the same move, but with one very, very big Web site: Spotify has a distribution deal with Yahoo, which the portal says will eventually get the music service in front of 700 million users worldwide. The structure of the Yahoo deal is basically the same as Spotify’s earlier partnerships. Read the full story at All Things D.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.