After almost three years of waiting to adopt a baby, a Michigan couple has turned to Twitter to get their profile across. Rick and Erica Jones have been on a small local adoption agency’s waiting list for more than two years. Unlike larger adoption agencies, their Berkeley-based organization doesn’t have the financial means to extensively market their clients. Nor do Rick and Erika have the money to go through a larger adoption agency. Before turning to Twitter, Rick says they followed the agency’s suggestions to use fliers, newspaper ads, business cards and Facebook. None of those “traditional methods” got their case any traction. Read the full story at Mashable.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.