Shelly Palmer Radio Report – June 26, 2012

[wpaudio url=”″ text=”Click to play … ” dl=”0″]

After weeks of rumors, Microsoft confirmed that it purchased Yammer for $1.2 billion dollars. That’s billion with a “B.” Yammer is a social networking site for business users, that currently has about five million users over 200,000 companies. Think of it as Facebook for your business.  It’s a place where users can sign in to post short messages, share links, create events, and do other cool stuff. The main difference between Yammer and open social networks like Facebook, is that you can restrict Yammer users to people inside your company.  If you’ve used it, you know how valuable real time social communication inside an organization can be. Over time, you can expect Yammer to be integrated into Microsoft’s Office Suite, SharePoint, Office 365, Dynamics and Skype.  Although some analysts think Microsoft paid too much, and waited too long to enter the social sphere, Yammer looks like a good acquisition and it should help Microsoft enhance many of its business products.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousFacebook's Lame Attempt To Force Its Email Service On You NextShelly Palmer Digital Living Podcast Episode #14 - VP of Marketing Jeff Ryznar

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.