Shelly Palmer Radio Report – June 22, 2012

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Twitter had a rough day yesterday. For many users, the tweetosphere worked only intermittently throughout the day and for others, well, they were nary a tweet. Now, logging into Twitter and seeing a temporary fail whale isn’t uncommon, but large scale service outages like this one are rare. When they do occur, they shine light on a serious problem. One of the highest purposes of Twitter is that it enables the real time distribution of news about events that are important to specific communities of interest, but not large enough to be covered by traditional media like TV, Radio, and Wire Services.  When Twitter fails, it shuts off thousands of dedicated, live news feeds to literally millions of people. So instead of asking why Twitter crashed, let’s ask ourselves the following:  as we become more dependent on technology, should we spend some quality time crafting ways to protect ourselves against single points of failure?

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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