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Shelly Palmer chats with Jeff Ryznar, formerly with the Cleveland Cavaliers and currently the VP of Marketing at Phizzle.com, a sports marketing entertainment group that specializes in all things mobile. Ryznar explains why you should care about Phizzle, but also how much it costs to run effective campaigns and also the changing landscape between media and mobile with athletes and sports fans. Click play to listen to their discussion.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.