While movie studios including Disney, Warner Brothers, Fox and others are trying to implement rental windows, rental companies such as Netflix and Redbox are looking to bypass them. The rental window is a time period between the day the DVDs go on sale and the day the rental companies can rent them out. Netflix has entered into such agreements with several movie studios, but it appears that the company could not negotiate with Disney. As a result, Netflix as well as Redbox have resorted to buying DVDs of Disney’s recent releases from retailers such as Wal-Mart. Read the full story at Forbes.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.