Podcasts were supposed to be a big deal several years ago, but that boom never happened. Now there’s at least anecdotal evidence that the format is actually picking up steam, as creators, listeners and advertisers warm to the format. So why have podcasts disappeared from the new version of iTunes that Apple started showing to developers this week? Because Apple plans on giving the recordings their own bit of digital turf. People familiar with Apple’s plans tell me that when its new iOS 6 software becomes widely available this fall, podcasts will have their own app, where users will be able to discover, download and play them on mobile devices. Read the full story at AllThingsD.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.