Shelly Palmer Radio Report – May 10, 2012

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Are you really going to buy high-fashion clothing online? Couture dresses, designer suits?  Amazon thinks so.  The world’s most famous online retailer has signed up a whole bunch of high-end designers including Michael Kors, Vivienne Westwood, Catherine Malandrino, Jack Spade and Tracy Reese, and it’s looking for more.  Why now?  It’s about money of course.  Shipping a $5 dollar cable or selling a $1,500 designer dress costs Amazon about the same – so, according to Amazon CEO Jeff Bezos, “gross profit dollars per unit will be much higher on a fashion item.” So should you expect deep discounts on your favorite designer fashion on amazon?  Nope.  Mr. Bezos says amazon’s fashion biz is not about selling clothes at deep discounts, but at prices that will keep the designer brands happy.  Will that make you happy?

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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