Shelly Palmer Radio Report – April 26, 2012

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If you’re into social media, you’ve probably heard of Klout.  That’s K-lout.  According to Klout’s website, your Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others.  So, your Klout score is supposed to measure how influential you are in the world of social media.  Mostly that means Twitter, Facebook, LinkedIn and Google+.  My Klout score was 60 out of a hundred a few weeks ago, but I haven’t been tweeting as much as usual this month so it dropped to 52.  I guess I’m not as influential as I was a month ago.  Of course, it’s easy to mock a score that ranks media mogul Rupert Murdoch as the 8th most influential person on the subject of cloth diapers, but I’ll resist the temptation.  Even if you haven’t signed up, you have a Klout score.  Just visit to see what it is.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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