According to a new report from IHS Screen Digest, the number of films bought or rented online this year will grow by 135 percent in 2012 to 2.4 billion. While this sounds great at first glance for film studios, consumers will only spend $1.72 billion to do so compared to the $11.1 billion they spent last year on DVDs and Blu-Rays. This will break down as 57 percent of consumer movie consumption will be done online, but at only 12 percent of the spending.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.