According to a new report from IHS Screen Digest, the number of films bought or rented online this year will grow by 135 percent in 2012 to 2.4 billion. While this sounds great at first glance for film studios, consumers will only spend $1.72 billion to do so compared to the $11.1 billion they spent last year on DVDs and Blu-Rays. This will break down as 57 percent of consumer movie consumption will be done online, but at only 12 percent of the spending.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.