Apple Tries to Redefine the Textbook

iBooks 2
iBooks 2
iBooks 2

With its most recent announcement, Apple wants to redefine the textbook. iBooks 2 lets students read textbooks specially designed for the iPad, including video, audio and interactivity. For publishers, iBook Author will let you build interactive e-books with just a few clicks Read the full article at

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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