Shelly Palmer Radio Report – November 3, 2011

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Ever wonder how Google decides what ads to serve you? A new feature will add a “Why These Ads?” icon next to ads in Google Search and Gmail. Google hopes this feature will make users feel less creeped out by customized offers. In other news, Research In Motion launched its BBM Music service that wants to make music sharing viral. For $5 a month user create a 50-song playlist that’s shareable with other subscribers. You can swap out 25 songs a month and listen to songs shared with you by friends. And finally, the ocean covers 75% of the earth, yet we know virtually nothing about it. The company Liquid Robotics has created a surfboard like satellite that measures things like waves and oil spills. A network of thousands of these Wave Gliders can replace ships that cost millions more.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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