Yahoo, Microsoft and AOL are teaming up to give Google a run for its advertising dollars. The three companies are banding together to sell ads on each other’s sites to better compete with Google’s AdWords dominance. The alliance could help even the playing field, or just get scrutinized for being anticompetitive itself. Read the full article at WSJ.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.