Vast Majority of Consumers Buy Electronics In-Store


A report by the NDP Group found that although many consumers are researching technology purchases online, most buy the item in a store. The last electronic item people want to buy online are televisions, with only 19% of respondents opting for the digital purchase. Despite the rising popularity of online retailers, there will always be items you want to see before you buy. Read the full article at

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


PreviousYahoo, MS, AOL Form Alliance vs. Google Advertising NextTomorrow Will Be Televised: Diversity, Time to Get Directed

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.