Can Twitter Predict the World’s Mood?


A study analyzed over two million Twitter users across the world and discovered that tweets can predict our mood. By analyzing the emotional tone of our messages, the study found that we have cross-cultural mood rhythms. Not surprisingly, everyone is happier come Friday afternoon. Read the full article at

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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