Google Searches Less Effective Than Bing


A new report by Experian Hitwise shows that Bing and Yahoo have higher success rates at sending those who search to appropriate websites. While Google is still the king of the search market, it’s success rate for the month of July was only 67.56% compared to Bing at 81.36%. To be fair, Google receives over 65% of search volume whereas Bing (if you count Yahoo searches, powered by Bing) hovers near 28%.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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