A new report by Experian Hitwise shows that Bing and Yahoo have higher success rates at sending those who search to appropriate websites. While Google is still the king of the search market, it’s success rate for the month of July was only 67.56% compared to Bing at 81.36%. To be fair, Google receives over 65% of search volume whereas Bing (if you count Yahoo searches, powered by Bing) hovers near 28%.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.