Twitter recently purchased online advertising agency AdGrok to run the company’s advertising strategy. The buyout is much needed for Twitter who still can’t seem to turn its high valuation into a sizable profit. Perhaps AdGrok has some better ideas than plastering ads at the top of your tweets. Read the full article at PCWorld.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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