Twitter recently purchased online advertising agency AdGrok to run the company’s advertising strategy. The buyout is much needed for Twitter who still can’t seem to turn its high valuation into a sizable profit. Perhaps AdGrok has some better ideas than plastering ads at the top of your tweets. Read the full article at PCWorld.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.