Microsoft recently launched a new advertising platform that utilizes the Kinect to make the ads interactive. Typical spots like 30-second commercials will allow users to interact with a few hand motions or voice controls. Voice controls will allow users to request more information, tweet about the commercial or search for nearest locations. Read the full article at PCMag.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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