This year’s Super Bowl commercials are relying on the power of social media more than ever. With such a heft price tag for 30-seconds companies like Volkswagen and Audi are using YouTube and Twitter to get more bang for their buck. VW’s commercial is already a top viewed video on YouTube and Audi used Twitter contests to drive their hashtag to the top of trending topics. Read the full article at NYTimes.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.