Micro-blogging platform Twitter could generate as much as $250 million in ad revenue by 2012, according to a report by research firm eMarketer. Twitter, now valued at $3.7B, has over 175 million users but has failed to monetize its success until recently. With $45 million in ad revenue in 2010, the privately held company will introduce a self-serve ad system to bolster future profit. Read the full article at Reuters.com
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.
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