Micro-blogging platform Twitter could generate as much as $250 million in ad revenue by 2012, according to a report by research firm eMarketer. Twitter, now valued at $3.7B, has over 175 million users but has failed to monetize its success until recently. With $45 million in ad revenue in 2010, the privately held company will introduce a self-serve ad system to bolster future profit. Read the full article at Reuters.com
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.