Apple’s iOS Barely Largest Market Share

iPhone 4

A recent Nielsen report says that Apple’s iOS has the biggest US market share despite the growing popularity of Android handsets. With iOS occupying 28.6% of the market, the advantage is only a few points ahead of its competitors Google and RIM. While Apple currently has the lead, 40% of those who bought a smartphone in the past 6 months chose Android.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousShelly chats with Greg Kelly and Rosanna Scotto about Next$200 Android Tablet Arriving

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.