Mainstream Media Loves Apple

Mainstream Media Loves Apple
Apple is the darling of mainstream media, according to a new survey from the Pew Research Center. Results showed that Apple gets the largest amount of coverage by mainstream media, the majority of which is positive. The media also favors tech companies like Google, which is the second most talked about tech company. Stories relating to the dangers of texting while driving are another hot topic, accounting for 8.5-percent of all tech stories.

Bar Codes Embedded Into TV Commercials
Bar codes are making their way into TV commercials. The online fashion retailer Bluefly has embedded bar codes into their 45-second commercials on Bravo. Viewers can scan the code with their smartphone, which will link them to additional information about Bluefly’s products, as well as exclusive discounts.

Digital Music Sales Reach Plateau in U.S.
Digital music sales in the U.S. have flattened in 2010, according to Nielsen. In contrast, from 2007 to 2008 digital music sales rose 28-percent and another 13-percent from 2008 to 2009. While sales have reached a ‘plateau’ in the U.S., sales are continuing to increase in other countries like France and Germany.

U.S. Government Wants Better Online Surveillance
The Obama administration is planning to submit a bill to Congress that would give federal law enforcement officials access to better online surveillance. The bill would require companies like Facebook and Skype to intercept and unscramble encrypted messages on their networks. Proponents say they’re not trying to expand authority, but protect U.S. citizens and national security.


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About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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