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The major media companies are wrapping up the upfronts and the numbers are down approximately 15%. As a whole, business is down due to lower prices. Interestingly, the big broadcast networks are holding back more inventory than usual, which is what big broadcasters do if they think they can sell it for higher prices later in the season.

Twitter fell prey to a cyber attack that shut the micro-blogging network down for a few hours yesterday. The attack, which reportedly originated in Russia or Georgia, was a “denial-of-service attack,” in which hackers re-routed traffic from other sites to a specific site, in this case Twitter, in order to clog its servers. The attack also targeted YouTube and LiveJournal, but Twitter was by far hit the hardest.

Microsoft announced that its Office cloud-based offerings will be available at Office.com. The choice comes after Microsoft was unsure of how it would brand its web applications, as part of Bing, MSN, or its Windows Live division. While Microsoft is trying to compete with Google in cloud-based applications, it is yet to be determined whether or not the free apps will cut into Microsoft’s Office software business, which accounts for 60% of its income.

Comcast say profits increase 53% during the second quarter. The cable and Internet provider earned $967 million during the quarter on the strength of higher subscription rates and increased consumer spending. Comcast exceeded analysts expectations, with CEO Brian Roberts noting that “this is a very solid business in tough economic times…and I think we’re going to come out of it the strongest we’ve ever been.”

While Apple may only be the fifth-largest mobile phone company, it took 32% of mobile phone profits during the first half of 2009. A report by Bernstein Research analyst Toni Sacconaghi noted that while the Apple only account for 8% of mobile phone revenue, its profits proved that the company has made a major dent in the mobile phone business. With the cost of the iPhone now cheaper than ever before, analysts believe that Apple will see even greater profits from its smart phone division.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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