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Google and Yahoo will narrow the focus of their search ads deal in order to win approval from the Department of Justice. The revised plans have a two-year limit on the deal, which was expected to last ten, while revenue Yahoo can earn from Google ads place next to search queries has been capped at 25%. Under the original deal, Yahoo could have used as many Google ads on their search page as it wanted.

FCC chairman Kevin Martin canceled a vote on whether or not to revamp the system in which phone companies pay each other to transfer calls. After Martin canceled the vote, four commissioners criticized his decision. Analysts believe the proposed plan would have meant millions of dollars in increased revenue for large communications companies and would have seriously damaged small to midsize carriers.

Viacom earnings barely beat expectations for the third quarter but net income was down 37% compared with last years 3Q, which included profits from the megahit Transformers. CEO Phillipe Dauman noted that the media conglomerate was feeling the effects of weak ad budgets from the auto, beverage and gaming industries.

Brightcove is getting rid of its free, ad supported hosting service. The company is also shutting down its Brightcove.Tv site, which acts as a gallery for videos. Brightcove, which makes 99% of its money from corporate subscription clients like WSJ and HBO, said free, ad supported hosting didn’t generate enough revenue to keep the service going.

Plus, today’s consulting question, “What is P4P and does it work?” Shelly has the answer on today’s MediaBytes.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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