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BEVERLY HILLS CHIHUAHUA retained its place at the top of the Box Office this week. The Disney comedy took in roughly $17.5 million dollars, besting the Leonardo DiCaprio-Russell Crowe war film Body of Lies.
SOUTH PARK had its best fall premiere since 1999. The episode, which featured Steven Spielberg and George Lucas having their way with the Indiana Jones franchise, drew 3.7 total viewers, 2.8 in the critical 18-49 demographic. Meanwhile, both the Daily Show with Jon Stewart and The Colbert Report had their best ratings ever on October 8, with the Daily Show breaking its previous best, which it earnd a week ago, by more than half a million viewers.
TURNER will begin offering contextual TV ads on TNT and TBS. The first contextual ad will be for S.C. Johnson’s Scrubbing Bubbles, which will appear after an exceptionally dirty scene in “Joe Dirt.” A great example of qualitative optimization in action.
MYSPACE has officially unveiled its MyAds advertising platform. The service doesn’t have an initial fee, rather advertisers only pay when an ad is clicked on to find more information. The cost-per-click rates is $0.25, with a $25.00 minimum campaign budget.
Today’s consulting question comes from Roger B., a lawyer from Columbus, OH. Roger asks, “Will YouTube’s new Theater View help or hurt them?” Shelly has the answer on today’s MediaBytes.