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Watch Shelly’s commentary on AMERICAN AIRLINES (NYSE: AMR) decision not to censor Wi-Fi usage and in-flight internet access.

NBC (NYSE: GE) has already sold 80% of its Super Bowl 2009 ad spots. The Peacock, which took over the Super Bowl from FOX (NYSE: NWS) in the middle of an ad recession, is charging $3 million for some spots by Anheuser Busch, Pepsi, Coca Cola and CareerBuilder.com. NBC is selling critical ad spots for roughly 11% more than Fox did.

AMAZON (NASD: AMZN) is looking to revamp its online ad business. The e-tailer turned cloud computing company hired Lisa Utzschneider, MICROSOFT’s (NASD: MSFT) senior ad exec, to spur the process along. The goal is to take a chunk out of the 80% share of the market that Google and Yahoo comprise.

Wall Street analysts are expecting APPLE (NASD: AAPL) to announce a refreshed line of Mac Laptops on October 14. Many believed the “Let’s Rock” conference Tuesday would signal the new line of Mac Book’s, but Jobs only introduced music related Mac products. On average Apple has announced a refreshed laptop line every 192-194 days.

YAHOO (NASD: YHOO) will open its web services to third parties. The plan will include letting users access Amazon.com by way of Yahoo Mail, allowing them to download music through Amazon and Yahoo music. Yahoo will open its homepage up to third parties, in an effort to make it easier to access web based businesses like Netflix.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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