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Watch and read Shelly’s commentary “The End of Analog Television”, which sheds light on the transition from Analog to Digital Television.

NBC will use TAMI, a total audience measurement index, to gauge ratings during the Olympics. NBC is using TAMI as a way of factoring new media components and web activity into its ratings. TAMI provides raw data about viewers, unique web hits and time spent on NBCOlympics.com.

NBCU has reached a deal to purchase the WEATHER CHANNEL for $3.5 billion. NBCU will not fold the Weather Channel into its Weather Plus programming, rather run it independently. The deal is expected to be completed by the end of the year.

APPLE (NASD: AAPL) will release the 3G iPhone this Friday and while the phone’s pricetag has been slashed in half, the phone will not be cheaper in the long run. Subsidized by AT&T (NYSE: T), the new iPhone will retail for $200, however, analysts are saying that it will end up costing consumers a $1000 more than the iPhone 1.0 over the course of a two year contract. The increasing costs can be attributed to faster wireless spectrum and increasing Apple Mobile Me fee’s.

A few weeks ago I compared SENATOR OBAMA and SENATOR MCCAIN’s web presence and announced Obama the winner in the first Broadband campaign. One of the reasons Senator Obama’s web presence is light years ahead of McCain’s is that Obama has one of the founders of FACEBOOK in charge of his web campaign. Chris Hughes, who left Facebook in early 2007 to join the Obama campaign, helped Obama use advanced media to rope in donations, coordinate local campaigns and connect supporters.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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