MediaBytes – 05/31/07

APPLE is bringing YouTube support to AppleTV in June. Select videos will be added at first, with the entire YouTube catalog available by fall. No advertising will be seen initially.

THE OXYGEN NETWORK is planning to sell ad time via the THE ONLINE MEDIA EXCHANGE. Microsoft, Hewlett-Packard, and Home Depot will purchase time through the exchange in the next 60 days.

NEWS. CORP. and NBCU are adding more content partners for the planned Internet video initiative. New partners include The Sundance Channel, Oxygen, and TV Guide Broadband.

GOOGLE is rolling out audio ads. Advertisers can purchase spots on radio and have the ad read by professional voice actors. The feature has already been added to some AdWords accounts.

KATHERINE OLIVER appears on today’s Podcast. Katherine is the Commissioner of New York City’s Mayor’s Office of Film, Theatre and Broadcasting. She discusses how New York City is reaching out to the Advanced Media community.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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