FACEBOOK officially announced an impressive list of application partners. 65 companies, from Amazon to Microsoft, are creating widgets that users can install on their pages. Facebook is encouraging the use of widgets for transactions and advertising.
FACEBOOK also launched a video application that will allow users to create and share videos with other Facebook users.
VIVENDI is planning a new content portal. The service will offer music, movies and games for a fee. It is expected to launch in October.
THE EU approved major changes to TV-broadcasting rules. The changes make product placement legal and extend the amount of allowed advertising.
CBS announced details of the user-generated aspect of the CBS Audience Network, with a list of 13 new partners. Each one allows sharing of CBS video, embedding it in blogs and profiles on social-networking sites.
MLB ADVANCED MEDIA has been contracted by The Tennis Channel for a multi-year deal to stream the French Open.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.